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Shares within the social media firm plunged by 6% on Thursday – hours after the fact star requested her 24.5 million Twitter followers: “sooo does anybody else not open Snapchat anymore? Or is it simply me…”
Jenner’s feedback got here after Snap Inc confronted a barrage of criticism over the best way a brand new replace has modified Snapchat’s consumer interface.
Greater than 1.2 million individuals have signed a Change.org petition calling on the corporate to take away the replace.
When Wall Avenue opened on Thursday, Snap Inc was buying and selling at round $18.50 (£13.27) a share, however by 2pm it had fallen to only over $17 (£12.20) a share.
It later rallied to round $17.50 (£12.56) a share.
Snap Inc made a press release in response to the petition, saying: “We hear you, and admire that you simply took the time to tell us how you are feeling. We fully perceive the brand new Snapchat has felt uncomfortable for a lot of.
“By placing the whole lot from your mates in a single place, our objective was to make it simpler to attach with the individuals you care about most.
“The brand new Pals web page will adapt to you and get smarter over time, reflecting who you are probably to be Snapping with at that second.”
Snap’s chief govt and founder Evan Spiegel, who was not too long ago awarded $638m (£458m) in stock-based awards in 2017, has additionally dominated out reverting to the unique model.
Three days in the past, US financial institution Citigroup downgraded Snap from “impartial” to “promote” in response to the response to the redesign.
Jenner will not be the one superstar who has taken a dim view to the replace.
Snap floated in July final 12 months at $17 a share and solely not too long ago achieved the identical worth having been under the extent for the second half of 2017 and begin of 2018.
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